![]() ![]() And the red background is harmoniously thought out here. Therefore, it is not surprising that a handsome racehorse adorns her emblem. Hanteng Autos is the driving horsepower, in which engine power is usually measured. The image of a purposeful horse capable of overcoming any obstacle is embedded in the very name of an experimental car brand. An image that looks like a three-dimensional diamond will adorn expensive vehicles, and a silver horse will be used on all previous models. The brand also introduced a new logo for higher-end cars in 2019. ![]() The horse also symbolizes reliability, loyalty, but at the same time, speed is the perfect set of associations for budget cars. The company’s logo’s history is quite simple: Baojun is translated from Chinese as “precious horse.” The image conveys the meaning of the brand name. The brand appeared in 2010 due to cooperation between General Motors, SAIC, and Wuling Motors. The Baojun brand represents budget cars on the market. One of them says that the designer was right-handed, and it was easier for him to draw a horse running to the left. There are many guesses about the direction of the horse. Over time, the image of the animal became more muscular and detailed. The image consists of the symbol of a horse running to the left. Before agreeing on the final result, the details of the logo were changed several times. It took 100 days to develop the iconic image, soon to become the new car’s emblem. ![]() The young illustrator was very excited about the work ahead and painstakingly created the logo. The image was created by Phillip Thomas Clark, a 27-year-old designer who joined Ford in 1964. The brand’s logo, unlike previous companies, does not symbolize the neighborhood or specific people. ![]()
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